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Get High Intent Trigger Data,
To Close Faster

Get Credit Qualified Leads Identified by Behavioral Triggers & Increase Conversions

Get Trigger Data-Verified Leads
Reduce Costs
Save Time
Boost Sales
Build Client Relationships
Track ROI
Integrated Direct Mail
Digital Campaigns
Multichannel Strategies
Automated Follow-Ups
Targeted Marketing
Personalized Outreach
Get Trigger Data-Verified Leads
Reduce Costs
Save Time
Boost Sales
Build Client Relationships
Track ROI
Integrated Direct Mail
Digital Campaigns
Multichannel Strategies
Automated Follow-Ups
Targeted Marketing
Personalized Outreach

Smarter Marketing for Real Estate

From lead generation to client retention, our solutions use behavioral and property-based triggers to attract the right prospects, automate engagement, and increase conversions.

Select your industry to see how we can help:

Real Estate

Capture & Convert More Home Buyers & Sellers

Struggling with low-quality leads and slow conversions? Our AI-driven targeting uses behavioral triggers and automated multi-channel marketing—direct mail, digital tracking, email, and social—to connect you with the right prospects at the right time.

Talk to an Expert

Get More Listings & Buyer Leads

How We Help
  • AI-Powered Lead Processing

    Identify serious buyers & sellers using property data & online behavior.

  • Smart Direct Mail

    Personalized postcards & listing alerts triggered by user behavior.

  • Automated Follow-Ups

    Email & social retargeting nurture leads automatically.

  • Real-Time Tracking & Personalization

    Campaigns adjust based on trigger data.

Mortgage Brokers

Get Data-Triggered Loan Applicants & Increase Conversions

Tired of chasing unqualified leads? Our platform identifies mortgage-ready borrowers using behavioral and credit-based trigger data, then automates engagement via direct mail, email, and retargeting.

Talk to an Expert

Get More Mortgage Leads

How We Help
  • Targeted Loan Applicant Segmentation
  • AI-driven data filters mortgage-ready borrowers based on trigger data.

  • Automated Email
  • Personalized loan offers & reminders keep applicants engaged.

  • High-Impact Direct Mail
  • Pre-approval letters and refinance offers triggered by user data.

  • CRM & Digital Integration
  • Leads sync seamlessly with your existing pipeline.

    Real Estate Creditors

    Smarter Lending, Trigger-Based Borrower Targeting

    Need more high-credit borrowers without wasted ad spend? Our system uses behavioral triggers and data-driven targeting to reach the right prospects through automated mail, email, and digital campaigns.

    Talk to an Expert

    Scale Your Lending Business

    How We Help
  • Smart Borrower Profiling
  • AI identifies prospects based on trigger data like credit, property ownership, and behavioral triggers.

  • Automated Engagement
  • Personalized offers delivered via mail and email triggered by user actions.

  • Informed Delivery® & QR Tracking
  • Drive instant responses from direct mail.

  • Multi-Touch Follow-Ups
  • Stay top-of-mind with automated retargeting based on lead behavior.

    Why Choose FMR?

    Get Expert Help At An Affordable Price

    Looping Typewriter Effect

    We're experts in direct mail and digital marketing, leveraging trigger data and data segmentation to turn "For Sale" signs into sold homes faster.

    Led by CEO Frank McMullen, with 20+ years of experience in marketing.

    After 17,000+ projects completed, we know what works.

    We're experts in direct mail and digital marketing, so you can turn "For Sale" signs into sold homes faster

    Proven to slash costs for every lead.

    Flexible strategies that grow with you to improve your marketing outreach.

    Select your industry to see how we can help:

    Frank McMullen

    Forum Marketing Resources CEO

    Typewriter Effect
    Marketing Solutions

    Services Breakdown

    Want to see how we can help you generate more leads and close more deals?

    Book a consultation with one of our experts – it's on us.

    Streamlined

    Lead Processing

    Our secure and efficient system helps real estate professionals, mortgage brokers, and lenders process leads quickly and deliver relevant outreach to high intent potential clients.

    Explore Features

    • Flexible Caging Solutions

    • Check 21 Compliant, Secure and Diverse Payment Methods

    • User Friendly Lead Management Interfaces

    • Efficient Processing of Client Data & Transactions

    • Real-Time Remote Deposits

    Better Client &
    Borrower Data

    Our advanced list segmentation and trigger data tools help you reach the right buyers, sellers, and borrowers based on actual behaviors and signals.

    Explore Features

    • Advanced List Segmentation

    • Credit verified Data

    • Trigger-Based Data

    • Data Accuracy and Compliance

    • Custom Mailing Lists

    • Data Standardization and Address Hygiene

    Services Breakdown

    Want to see how we can help you generate more leads and close more deals?

    Book a consultation with one of our experts – it's on us.

    Streamlined

    Lead Processing

    Our secure and efficient system helps real estate professionals, mortgage brokers, and lenders process leads quickly and accurately, with real-time tracking and seamless data handling.

    Explore Features

    • Flexible Caging Solutions

    • Check 21 Compliant

    • Secure and Diverse Payment Methods

    • User Friendly Lead Management Interfaces

    • Efficient Processing of Client Data & Transactions

    • Real-Time Remote Deposits

    Better Client &

    Borrower Connections

    Our advanced list segmentation and data management tools help real estate professionals, mortgage brokers, and lenders reach the right buyers, sellers, and borrowers with the most accurate and relevant information.

    Explore Features

    • Advanced List Segmentation

    • Subscription Data Management. i.e.Intent Driven data

    • Data Accuracy and Compliance

    • Custom Mailing Lists

    • Data Standardization and Address Hygiene

    Impactful Print &
    Mail Solutions

    From high-quality printing to seamless mail distribution, we ensure your message reaches the right buyers, sellers, and borrowers in a professional, personalized way to maximize engagement.

    Explore Features

    • High-Quality Printing Solutions

    • National and Local Distribution

    • Informed Delivery® Integration

    • Customized Design and Print Services

    • Integration with USPS Informed Delivery®

    Expand Your Reach
    Across Multiple Channels

    Engage prospects across all touchpoints using a mix of direct mail, digital ads, and trigger-based follow-ups to drive more conversions.

    Explore Features

    • Email Marketing Integration

    • Social Media Engagement with SocialMatch

    • Online Retargeting and Follow-Up

    • Dashboards for Comprehensive Campaign Tracking

    • Targeted Digital Advertising

    Automated Client Appreciation & Follow-Ups

    Keep buyers, sellers, and borrowers engaged with personalized thank-you messages and follow-ups across email, direct mail, and digital channels—helping you build stronger relationships, increase referrals, and drive repeat business.

    Explore Features

    • Automated Thank You Message System

    • Multi-Channel Thank You Options (Email, Direct Mail, Digital)

    • Customizable Thank You Templates

    • Multi-Channel Communication Options

    Impactful Print &

    Mail Solutions

    From high-quality printing to seamless mail distribution, we ensure your message reaches the right buyers, sellers, and borrowers in a professional, personalized way to maximize engagement.

    Explore Features

    • High-Quality Printing Solutions

    • National and Local Distribution

    • Informed Delivery® Integration

    • Customized Design and Print Services

    • Integration with USPS Informed Delivery®

    Expand Your Reach Across Multiple Channels

    Engage buyers, sellers, and borrowers across multiple channels with a strategic mix of direct mail, digital ads, and automated follow-ups to generate more leads and increase conversions.

    Explore Features

    • Email Marketing Integration

    • Social Media Engagement with SocialMatch

    • Online Retargeting and Follow-Up

    • Dashboards for Comprehensive Campaign Tracking

    • Targeted Digital Advertising

    Automated Client Appreciation & Follow-Ups

    Keep buyers, sellers, and borrowers engaged with personalized thank-you messages and follow-ups across email, direct mail, and digital channels—helping you build stronger relationships, increase referrals, and drive repeat business.

    Explore Features

    • Automated Thank You Message System

    • Multi-Channel Thank You Options (Email, Direct Mail, and Digital)

    • Customizable Thank You Templates

    • Multi-Channel Communication Options

    Your Next Deals Start Here

    Find out if our marketing solutions are the right fit for your real estate business. In this quick call, we’ll learn about your goals and see how we can help.

    Limited spots available - reserve yours now!

    Choose a time that works for you using the calendar below:

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